Data Protection Information from the VDA e.V.
The following data protection information refers to how the German Association of the Automotive Industry (VDA e. V.) handle your data in the online Ticketshop and during registration for the IAA TRANSPORTATION 2022. As of May 24, 2022.
Protecting your privacy
We take the protection of your personal data very seriously. It therefore goes without saying that we comply with the provisions of the data protection legislation and treat personal data as strictly confidential.
Our data protection practice complies with the EU’s General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (Bundesdatenschutzgesetz, BDSG; amended version).
Below you can find out which of your data we store as well as when and why we do so. Furthermore, we inform you about your rights and provide you with additional mandatory information.
The data controller in the meaning of the GDPR is the German Association of the Automotive Industry (VDA e. V.), Behrenstr. 35, D-10117 Berlin (phone: +49 30 897842-0; firstname.lastname@example.org).
If you have any questions about data protection at the VDA, you are welcome to contact our data protection officer:
Dr. Gregor Scheja
Scheja und Partner Rechtsanwälte mbB
phone: +49 228 227226-0
The IAA TRANSPORTATION is a specialist trade show primarily for professionals, who visit the exhibition for reasons related to their business or work. Online ticket sales for the IAA TRANSPORTATION 2022 via the online ticket shop offer trade visitors an opportunity to acquire an overall package consisting of various services that enable the exchanges necessary for a trade show and the information about the transport and commercial vehicle market. This is intended to make a visit to the trade show as interesting, successful and pleasant as possible for you.
Alongside online ticket sales via the online ticket shop, you can purchase a ticket for the IAA from one of the cash desks on the trade fair grounds at any time.
1. Purchase of tickets for events
Purchasers of online tickets for the IAA are required to create their own user account that they then are able to use for further services and for booking additional tickets. You can deactivate this account – if you desire – at any time after the event. Furthermore, you can use your user account to review tickets already registered, and – for example if tickets are lost – to access a valid eTicket again. Your IAA user account can be re-used for the next IAA TRANSPORTATION (i.e. you will not have to create a new user account).
To ensure professional interaction during your visit to the show, it is still necessary for you to register. During registration, as part of the ticket purchasing process you will be asked to enter some personal information about your professional background. The IAA tickets are personalized during registration and are not transferable. Therefore visitors to the exhibition cannot register a ticket for another person.
Guided Tours tickets can also be purchased in the ticket shop.
The VDA uses the registration for admitting visitors to the trade show grounds. Every registered visitor receives a name badge upon admission to the IAA exhibition grounds.
The following data are processed during registration of IAA tickets:
Required information: E mail address, form of address, first name, surname, trade or private visitor, firm’s name (for trade visitors), professional position, influence on purchasing/procurement decisions, postal address (street/no., ZIP code, city, country), sector, jobtitle, size of company
If you do not wish to register, during the IAA you can purchase a ticket from the cash desks at the entrances to the trade show grounds. In this case you will not receive a name badge.
You can use your ticket either in the form of a PDF file, or as a mobile or wallet ticket.
The VDA processes the data you have provided for the ticket purchase in order to fulfill the contract. This includes access to the event, creation of a name badge and the accounting and possible processing of warranty claims or other complaints. The data concerning ticket purchase are stored in accordance with the statutory retention requirements pursuant to Sections 146 ff. of the Fiscal Code of Germany (Abgabenordnung, AO) and Section 257 of the German Commercial Code (Handelsgesetzbuch, HGB) and are deleted after expiry of the mandatory retention periods.
The legal basis for the data processing is Article 6(1) b of the GDPR and, for the retention of data pursuant to the AO/HGB and any examinations by the German Fiscal Office/auditors, Article 6(1) c of the GDPR. Whenever an inviting exhibitor bears the costs of guest tickets admitting trade visitors to the exhibition, the data concerning completed ticket registration will also be forwarded to the exhibitor that issued the invitation (standard data and voluntary data). The legal basis for this is Article 6(1) f of the GDPR.
2. Creating a user account
As a new customer, you can set up an IAA user account yourself by entering the following data:
Required information: E-mail address, form of address, first name, surname
The legal basis for creating and providing user accounts is Article 6(1) b of the GDPR.
3. Making purchases using an existing user account
When you log in through your existing IAA user account, your existing customer data is stored as purchaser data and is also stored for the purpose of selling tickets and managing the event.
The legal basis for providing user accounts is also Article 6(1) b of the GDPR.
4. Use of additional IAA services
Registered users also have the option of using the following trade show services as part of a service package (called “services” in the following):
The following data processing takes place during the individual processes:
For this service, the IAA ticket is associated with the data entered by the visitor in the user account. This enables exhibition visitors the rapid, simple and convenient transmission of their data stored at the VDA during ticket registration to an exhibitor, if they wish in the specific case. The exhibition visitor decides whether he/she will give the exhibitor the possibility of scanning the ticket’s barcode on site and retrieving the stored information in order to use it for the purposes individually agreed with the visitor.
Visitors using the IAA TRANSPORTATION App 2022 can, for the services it offers such as the chat and networking function, the mobile trade show planner, the watch list and search function, store data they have selected, such as companies that they intend to visit during the IAA.
The VDA offers Guided Tours to IAA visitors. Guided Tours are thematic walks. During the online registration process for these tours, certain details of the person participating in the tours are entered. This data is processed following Article 6(1) b of the GDPR in order to fulfill the contract.
The legal basis for processing data for the additional IAA services is Article 6(1) b of the GDPR.
The VDA uses names and postal addresses for additional measures geared to customer retention customer reactivation. This includes sending out further information about interesting and products and services by e-mail. The VDA wishes in this way to draw its customers’ attention to additional interesting offers and to achieve long-term customer retention.
E-mail addresses are only ever used for advertising purposes with separate consent. The following exceptions are made: if the VDA obtains your e-mail address in connection with the sale of products/services, we use the e-mail address for advertising our own, similar products.
You can object at any time to the use of your personal data for advertising; you will be informed of this when data is collected and every time you are sent advertising material.
The following legal bases apply to processing for advertising purposes by the VDA:
Subscription to an e-mail newsletter
The e-mail newsletter will be sent to you by the VDA after you have given your explicit consent. The VDA may commission service providers to send out the e-mail newsletter. This company compiles anonymous statistics for the VDA regarding the accessing of newsletters. In this way, the VDA obtains an overview of the extent to which the newsletter has actually been opened and how many subscribers have looked at a product. This data is recorded solely in the form of statistics and are anonymous.
The legal basis for sending out the e-mail newsletter is Article 6(1) a of the GDPR.
The period for which your data is stored depends on the purpose of the data processing. Accordingly, we store your data only for as long as it ́s required for the purposes for which they are processed.
If the data is no longer required in order to fulfill the purpose, it is deleted regularly unless their further processing is required for the purpose of complying with retention obligations under commercial or taxation law, or in order to keep documentary evidence in compliance with limitation regulations.
You can find information about our processing of your data and your rights arising from the data protection legislation when using the IAA webpages, at: www.iaa-transportation.com/en/data-protection .
The VDA has commissioned Deutsche Messe and ADITUS to act as a service provider for processing ticket purchases. Your data is therefore forwarded solely for this purpose by the VDA to the service provider (commissioned processing). No other information is forwarded to third parties. This service provider is contractually obligated to follow our written data protection instructions and to guarantee compliance with the provisions of the EU’s General Data Protection Regulation (GDPR) and of the BDSG. In all other cases we are permitted to forward data only to data recipients outside the VDA if this is required by legal regulations, if you have given your consent, and/or forwarding is permitted under the data protection provisions of the General Data Protection Regulation.
Below we list which data processing takes place during a visit to the ticket shop website/during registration.
1. Processing of data during a visit to the website – log file data
When our website/app is accessed, information of a general nature is recorded automatically. This information (server log files) contains items such as the type of browser, the operating system used, the domain name of your internet service provider and similar items. Furthermore, the IP address is transferred and used for providing the service you desire. This information is technically necessary to supply correctly the website content you have requested, and it is necessarily generated during use of the internet.
The log file data generated is stored for a period of three weeks to enable identification and analysis of any attacks on our website. The legal basis for the data processing is Article 6(1) f of the GDPR.
2. Processing of data during use of the website – your enquiries
If you send us an enquiry by e-mail or via the contact form, we record the data you provide to us for processing and answering your enquiry. We store this information for verification purposes for a period of up to two years. The legal basis for the data processing is Article 6(1) f of the GDPR.
3. Integration of external service providers
The internet lives from the linkages with other offers. So we, too, have integrated external service providers into our website.
a. Integration of social plug-ins
Our website enables users of social media platforms to share the VDA website with others on these social media networks by incorporating links that are designated by corresponding symbols. By clicking on the relevant links you will leave the VDA website and access the website of the relevant social media platform. An exchange of data with the above-mentioned social media operators only takes place if the relevant symbol button is clicked. If you click such a symbol button, a page of the relevant social media operator will appear in a pop-up window. We would like to point out that data transmission between the user and the provider of the social media platform can take place simply by clicking the symbol button, and definitely after logging in to a social media platform. We are not aware and cannot influence what data is transmitted to the relevant provider in an individual case where the social plug-ins are activated, or the purpose for which the data is used there.
b. Integration of the Google Tag Manager
We use the Google Tag Manager to deliver online advertising and to integrate external partners. This enables us to control the delivery of online advertising. This tool works without cookies, but nonetheless requires transmission of IP addresses to Google. The application and use of the Tag Manager are measured. We activate anonymization of the IP address before it is forwarded to Google. The legal basis for the data processing is Article 6(1) f of the GDPR. The data generated is deleted after a period of two years.
4. Cookie guidelines
You may choose whether to allow cookies to be placed on your device. You can make changes in your browser settings. You can generally choose whether you accept all cookies, or you want to be informed when cookies are placed on your device, or never to allow cookies. If you choose this last option, you may not be able to make full use of our offers.
When cookies are used, a distinction should be made between essential cookies and those used for additional purposes (measuring access figures, advertising purposes).
b. Cookies that are essential for using the website
We use session cookies on our webpages, which are essential for the use of our webpages. They include cookies that enable us to recognize you while you visit the website during a single session.
These session cookies help to make using our offer secure, for instance by enabling secure processing of the shopping cart function and the payment procedure. The legal basis for the data processing is Article 6(1) f of the GDPR.
The use of tracking cookies enables us to recognize users when they return to our website and therefore to attribute visitor events to an internal pseudonym. In this way, we can record repeat visits to our website and analyze them together. Specifically the following tracking cookies are used:
To enable demand-driven design and optimization of this website, technologies from the firm econda GmbH are used to record and store data about visits to this website, and to create from these data usage profiles using pseudonyms. For this purpose, cookies may be used, which enable recognition of an internet browser. IP addresses are rendered unidentifiable immediately after they have been received.
The legal basis for the storage of the cookie is declared consent (Art. 6(1) a of the GDPR). Additional evaluation of the data collected over a period of up to two years is based on Article 6(1) f of the GDPR.
Visitors to this website can object at any time to this processing and storage of data with effect for the future, via the document “Data protection information from the German Association of the Automotive Industry (VDA)”.
The objection applies only to the device and the browser on which the cookie was placed; please repeat the procedure if necessary on all devices. If you delete the opt-out cookie, requests will once again be transmitted to econda.
We use the online advertising program “Facebook Ads,” including the conversion tracking feature. If you click on an ad installed by Facebook, a cookie is created on your computer for conversion tracking. These cookies become invalid after 30 days and do not serve to identify you personally. Facebook does not forward your private, personal information to advertising customers without your consent. Advertising customers receive such items as reports that list how many users have seen or clicked on an ad, but which do not provide information about who has seen or clicked on it. These reports contain only aggregated, public or non-personal data. If you visit certain pages of our website and the cookie has not expired yet, Facebook and we ourselves can recognize that you have clicked on the ad and were redirected to this website. Every customer of Facebook Ads receives a different cookie. This means there is no possibility that cookies can be traced via the websites of Facebook Ads customers.
The information gathered with the aid of the conversion cookie is used to create reports listing how many users have seen an ad or clicked on an ad, but which do not provide any information about who has seen or clicked on it. These reports contain only aggregated, public or non-personal data. Furthermore, Facebook supports the option “Do Not Track (DNT)”.
If you have activated the DNT option in your browser, Facebook does not link your account with the browser data in order to show you tailored ads. You can find further information about DNT and how you can activate this option in your browser here: http2://optout.aboutads.info . Alternatively, you can adjust your personal Facebook settings here: https://www.facebook.com/adpreferences/ad_settings
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6  a DSGVO.
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de .
As a data subject you have the following rights: Access to information, rectification, erasure, limitation of processing, objection, data portability, complaints
You have the right free of charge and at any time to obtain information about the origin, recipient(s) and purpose of your stored personal data in accordance with Article 15 of the GDPR. Furthermore, you have the right to rectification under Article 16 of the GDPR, to erasure underArticle 17 of the GDPR, and to restriction of processing under Article 18 of the GDPR, the right to object to processing based on Article 21 of the GDPR, and the right to data portability based on Article 20 of the GDPR. In the case of the right to access to your information and the right to erasure, restrictions apply pursuant to Sections 34 and 35 of the BDSG. If you have questions about your legal data protection rights or other issues concerning your personal data, you may approach the responsible person/department and/or the VDA’s data protection officer at any time (for contact details, see section I above). In the case of infringements of data protection regulations, you are entitled to lodge a complaint with a competent supervisory authority in accordance with Article 77 of the GDPR in conjunction with Section 19 of the BDSG.
Withdrawal of consent
You can withdraw your consent given to us to the data processing at any time by sending us an informal message via e-mail (for contact details, see section I. above). Withdrawal of your consent applies solely to the future. Any processing of your data, which has already taken place on the basis of the consent you gave, before withdrawal of your consent, remains lawful.
Right to object under Article 21 of the GDPR
You can object to processing of your personal data for the purposes of advertising – including profiling related to direct marketing – at any time without giving reasons.
Furthermore, you have a general right to object (cf. Article 21(1) of the GDPR). In thiscase, reasons for the objection to data processing must be given.
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